Mile

Short answer: about 60 percent of food trucks fail within 5 years, but the failures cluster around the same five mistakes. Most are avoidable. Underspending on the build, picking the wrong location, having no marketing engine, running too many menu items, and skipping a financial cushion together account for 80 percent of the failures we […]

Short answer: food truck marketing has three legs that have to work together: location-based discovery (so people walking by find you), social media (so existing customers know where you’ll be next), and recurring location partnerships (so you have built-in customer base from venues that promote you). Spend $200-$500 a month on tools and content, and

Short answer: a typical 16ft food truck has about 22 pieces of equipment, ranging from a 24″ griddle to a Class K extinguisher. The specific list depends on your menu. Here is the complete equipment list we install on a standard cook-line build, what each piece does, and what it costs. The standard 16ft cook-line

Short answer: a food truck business plan should be 12-18 pages, written in plain English, and structured around six sections: executive summary, concept, market analysis, operations, financial projections, and funding request. The version you write for SBA lending is more detailed than the one you write for personal planning, but both share the same bones.

Short answer: a great food truck menu has 6-12 items, takes under 90 seconds per order to plate, uses 4-6 base ingredients across most items, and includes 2-3 high-margin add-ons. Designing the menu BEFORE the kitchen build is what separates the trucks doing $400/hour from the trucks doing $1,200/hour. The throughput math A food truck

Short answer: pick a builder based on five things in this order: their build portfolio, their willingness to share customer references, the kitchen layout they recommend (do they understand your menu?), the warranty and post-delivery support, and price. Price is last on the list because the cheapest builder is almost always the most expensive choice

Short answer: most food truck operators run on Square or Toast in 2026. Square is the right choice for trucks doing under $400,000 a year and prioritizing simplicity. Toast is the better choice for higher-volume trucks with multiple staff and integrated inventory needs. Clover is a budget alternative but the integrations are weaker. Here is

Short answer: every food truck operator needs at least four permits to operate legally: a state-level business registration, a local mobile food vendor permit, a county-level health department permit, and a state seller’s permit (sales tax). Specific requirements and costs vary state to state and county to county. Here is what you need by state,

Short answer: most operators finance their food truck through one of four paths: SBA 7(a) loan, equipment financing, commercial truck financing, or personal/business credit. SBA loans have the best rates (typically 9-12 percent in 2026) but the most paperwork. Equipment financing is fastest (5-15 days) but rates run 12-18 percent. Most first-time operators end up

Straight answers on power, water, permits, commissaries, financing and build cost, from a Colorado food truck builder, plus an interactive build cost calculator.